It’s no surprise that consumer interest in immune health continues to rise. Although recent trends show comfort food is being sought as an antidote to the discomfort of uncertain times, consumers are well aware of the role of diet has in maintaining good health. While balancing the need for comfort with the reassurance that a Continue reading…
[Infographic] Why Are People Taking Dietary Supplements?
In today’s challenging health landscape, immune health is more important than ever. Consumers around the world are looking for ways to support their health not only through proven habits such as exercise, sleep, and diet, but also with dietary supplements. Market insights. Although the immune health dietary supplements market trends show strong growth, it Continue reading…
Products with Wellmune? Application and Delivery Examples
During uncertain times like this, the search for staying our healthiest is ever growing. More people are looking brands to create nutritional foods, beverages and supplements that can help support their immune health. Consumers are increasingly turning to immune health products with multiple benefits to provide support with need states complementary to immune health, like Continue reading…
Enhancing the Performance of Functional Beverages
Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%. The positive performance of Continue reading…
6 Insights into the Children’s Beverage Market
According to research, children are underserved by beverage markets. How can manufacturers close this “innovation gap” in the children’s beverage market? Here are six insights into the market including ideas on how to reach this growing consumer base. 1. The global beverage market is booming and kids are becoming a focus. The global beverage Continue reading…
Top Trends For Healthy Kids Beverages
With more parents invested in their children’s diet, functional ingredients are quickly becoming a go-to source for healthy kids beverages. Why? Healthy kids beverages that offer added benefits can be a easy and accessible format for on-the-go families. The challenge? Healthy beverages can be hard to find, as many are loaded with “no-no” ingredients like Continue reading…
Dietary Supplements & Functional Foods: Blurring Lines
What’s the difference between dietary supplements vs. functional foods and beverages? Well, functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically Continue reading…
The Fast-Growing Functional Food Market
Today’s global functional food and beverage market is a fast-growing category and is valued at $253 billion. Food now stands alongside beverages and supplements as key delivery system for functional ingredients. In fact, 30% of people consume functional foods at least once per week.[1] For manufacturers, it’s important to understand the reasons why consumers turn Continue reading…
New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application
The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, an immune health ingredient, is a promising strategy for reducing the severity and impact of Continue reading…
Added Functionality in Foods
Today’s consumer is taking a hands-on approach to their health and turning to foods and beverages with added functionality to meet their individual goals. Consumers have long turned to supplements and functional beverages as a means of consuming health-enhancing ingredients, but are now utilizing foods as a key delivery system. In fact, of 85% of Continue reading…
Innovation Opportunities In Functional Beverages
Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…
Meet Consumer Trends with Innovative Beverage Concepts
Today’s consumers expect more out of manufacturers when it comes to beverage innovation. Consumers want functional beverages that offer targeted nutrition. This evolved approach to health and wellness is growing the functional beverage market. In fact, the market is estimated at $256 billion globally and is expected to grow at a rate of 5.3 percent Continue reading…