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Formula for Success: Formulas and Supplements with Immune Health Benefits

When Max Biocare Pty Ltd, wanted to create premium toddler and growing- up formulas and children’s supplements with clinically supported and effective essential ingredients for children’s development and growth, they chose Wellmune® yeast beta glucan for its well-documented immune health benefits. A research-driven, international pharma, nutrition and bioscience company, Max Biocare Pty Ltd creates tailored solutions Continue reading…

Immune Health and Stress Management: Adapting to Demand for Benefits

In recent years, the link between physical and emotional wellbeing has become more widely recognized; in particular, the connection between stress and sleep and how these can negatively impact overall health. But how? Turns out that the two are intimately intertwined. Immune health can suffer when you’re chronically stressed, and vice-versa. According to the Cleveland Continue reading…

[Infographic] The Growing Appetite for Immune-supporting Foods

Immune health is the top benefit sought by consumers, according to Kerry’s recent global consumer research. What’s more, six in ten global consumers recently surveyed cited immune health as their top reason for purchasing healthy lifestyle products. Key to meeting demand: creating functional foods with immune benefits that resonate with consumers Finding benefits in unexpected Continue reading…

Top Dietary Supplement Delivery Formats for Immune Health

What are the top dietary supplement delivery formats? Growth in today’s vitamin and dietary supplement market highlights an increase consumer focus on health, wellness and immunity. As proof, Innova reports that immune health was the number one claim in global supplements development in 2020, with 30% of total supplement launches carrying an immune health claim. Continue reading…

How to Create the Best Dietary Supplements for the Immune System

Searches for the best dietary supplements immune health are on the rise, but some scrutiny around dietary supplements is prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work. And if they do, they can do more harm than Continue reading…

Scientific Claims Key to Standing Out in Crowded Supplement Markets

Scientific claims can help manufacturers create supplements consumers value. Kerry’s 2021 global research shows that believability of claims and uniqueness of a product are important to consumers. As consumers become more aware of the multitude of benefits offered by a growing variety of products, clearly communicating an ingredient’s well-substantiated benefits is key to meeting demand. Continue reading…

Finding the Right Niche in Today’s Functional Beverage Market

The functional beverage market is growing in often-surprising ways, mirroring trends we’re seeing in the overall beverage market. A recent joint FMCG Gurus – Kerry webinar notes that consumers recognize that diets and lifestyles may contribute to the risk of long-term health problems, and are taking proactive steps to address this. Consumers are making changes Continue reading…

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