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Insights, Trends, News, and Research. 

Our passion for helping people be well and stay well keeps us dedicated to providing the latest Wellmune® news, market and industry trends, research, and immune health information.

Things You Can Do to Support Your Immune Health

Immune health is on our minds right now. Constantly. Whether you’re on the forefront of the Coronavirus (COVID-19) pandemic as a healthcare provider, or among the millions quarantined or told to maintain social distance, protecting our immune health is an urgent need. While top-of-mind concerns include contracting the virus, there’s also an undercurrent of anxiety Continue reading…

What is a Yeast Beta Glucan? And How Does it Support Immunity?

When you’re considering ways to support your immune health, the options on the market are vast. From echinacea to zinc, the choices can be overwhelming—and often reflective of the latest trending health news. One trend—oat- and mushroom-derived beta glucans—has been associated with a myriad of health benefits, including lowering cholesterol and improving heart health—and in Continue reading…

Research Shows Growth Opportunities in Immune Health Market

For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products, especially those with multiple healthful benefits, that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being a priority, consumers are looking for products that can actively improve Continue reading…

An Under-Served Market: Sports Nutrition for Healthy Aging

It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…

Five Sports Nutrition Trends

Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…

Top Trends For Healthy Kids Beverages

With more parents invested in their children’s diet, functional ingredients are quickly becoming a go-to source for healthy kids beverages. Why? Healthy kids beverages that offer added benefits can be a easy and accessible format for on-the-go families. The challenge? Healthy beverages can be hard to find, as many are loaded with “no-no” ingredients like Continue reading…

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