The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. Regionally, the market is expanding rapidly as well, driven by consumers’ growing awareness of immune health, and demand for products, like foods, beverages, and supplements that support it. Clearly, people are feeling the impact Continue reading…
Insights, Trends, News, and Research.
Our passion for helping people be well and stay well keeps us dedicated to providing the latest Wellmune® news, market and industry trends, research, and immune health information.
Four in Ten Consumers Have Bought More Functional Products During Pandemic, Survey Shows
More than four in ten consumers have increased their purchases of functional foods, beverages and supplements since the start of the pandemic, a major global survey has found. Kerry, the makers of clinically demonstrated immune health ingredient Wellmune®, surveyed 13,000 people across 16 countries to provide manufacturers with insights into the impact of COVID-19 on Continue reading…
Rising Interest in Immune Health Influenced by Focus on Healthy Lifestyles
In the wake of the global pandemic, interest in wellness seems to have permanently deepened, a continuation of a shift toward healthier lifestyles that was already underway. FMCG Gurus reports that in some regions, nearly 80% of us have become more conscious of our overall health over the last year. The report adds that nearly Continue reading…
[Infographic] Growing Demand for Immune Health Beverages
Around the world, consumers are looking for trusted sources of immune support that fit with their daily routines and help them achieve their health goals. Functional beverages are a growing category in this space, with consumers increasingly turning to innovative formats to meet their demands for immune support. In a sign of continued growth, Euromonitor Continue reading…
Boosting vs. Supporting Your Immune System. What’s the Difference?
When it comes to the immune system, it seems the term ‘boost’ is everywhere. Articles cascade across the internet. Commercials beckon, asking the questions “Can you really ‘boost’ your immune system?” “What foods or beverages can help you ‘boost’ your immune system?” And the list goes on. But what does ‘boost’ really mean? And is Continue reading…
[Infographic] Meeting Consumer Demand for Multi-Benefit Immune Health Products
Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%, according to research reported by Mintel.[1] While immune health products have grown as a category, ingredients that provide multiple benefits that complement immune function are attracting particular interest. Although demand is clear, manufacturers are facing their Continue reading…
10 Questions to Help Evaluate an Immune Health Ingredient
Consumer demand for immune health benefits from functional food, beverages and supplements continues to grow. Although interest in immune health products has accelerated recently, it has been rising steadily. Over the last several years, Mintel reports that global food and drink launches with immune health claims saw a CAGR of 8.2%, and for vitamins and Continue reading…
Nutritional Products: Are Multiple Benefits Better Than One?
Our immune systems face challenges daily. From the stress of everyday living to the impact of not getting enough sleep, effects on immune health can be felt in many ways. Interest in maintaining overall health with natural ingredients like elderberry, ashwagandha and turmeric to support need states directly related to immune health continues to soar. Continue reading…
Building Quality Immune Health Products with Research Supported Ingredients
Interest in maintaining immune health has been steadily rising, even before the pandemic. Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%. For vitamins and dietary supplements with immune health claims, the figure was 13.6%.1 Consumers are taking a self-care approach to their health and Continue reading…
Wellmune® Named Ingredient of the Year for Sports Nutrition
We are honored to share that Wellmune® has been chosen by NutraIngredients Asia as the winner of its Sports Nutrition Ingredient of the Year. Recognized for its excellence in providing a science-backed immune health ingredient for athletes of all levels, the award is an industry-wide celebration of success that rewards true innovation, long-term market Continue reading…
Scientific Support for Immune Health Ingredients Clarifies Mixed Messaging
In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…
What’s Behind the Evolving Demand for Immune Health in Europe?
Interest in Immune health is on the rise, especially in light of the global pandemic. Yet this demand for immune health is not new – it is very much a case of evolution rather than revolution. In recent years consumers have made the switch from reactively to proactively approaching their health and wellness by seeking Continue reading…