When Max Biocare Pty Ltd, wanted to create premium toddler and growing- up formulas and children’s supplements with clinically supported and effective essential ingredients for children’s development and growth, they chose Wellmune® yeast beta glucan for its well-documented immune health benefits. A research-driven, international pharma, nutrition and bioscience company, Max Biocare Pty Ltd creates tailored solutions Continue reading…
Immune Health and Stress Management: Adapting to Demand for Benefits
In recent years, the link between physical and emotional wellbeing has become more widely recognized; in particular, the connection between stress and sleep and how these can negatively impact overall health. But how? Turns out that the two are intimately intertwined. Immune health can suffer when you’re chronically stressed, and vice-versa. According to the Cleveland Continue reading…
Nutritional Products: Are Multiple Benefits Better Than One?
Our immune systems face challenges daily. From the stress of everyday living to the impact of not getting enough sleep, effects on immune health can be felt in many ways. Interest in maintaining overall health with natural ingredients like elderberry, ashwagandha and turmeric to support need states directly related to immune health continues to soar. Continue reading…
Wellmune® Named Ingredient of the Year for Sports Nutrition
We are honored to share that Wellmune® has been chosen by NutraIngredients Asia as the winner of its Sports Nutrition Ingredient of the Year. Recognized for its excellence in providing a science-backed immune health ingredient for athletes of all levels, the award is an industry-wide celebration of success that rewards true innovation, long-term market Continue reading…
Inspiring a Healthy Lifestyle with Fitness and Immune Health
Health and fitness are essential to both achieving performance goals and maintaining a high quality of life. From competitive athletes to the recreationally active, supporting our immune health through diet and exercise helps keep the body strong and helps maintain activity levels, especially as we age or face other challenges. One important way athletes are Continue reading…
Enhancing the Performance of Functional Beverages
Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%. The positive performance of Continue reading…
Overlooked Opportunity: Sports Nutrition for Women
If you’re a health and fitness-minded woman, whether or not you’re a serious athlete, nutrition is never far from mind. A myriad of diets and lifestyles are available, seemingly targeted at women striving to balance what they eat with the calorie burn of their workout. But in the quest to eat ‘right’ to ensure performance, Continue reading…
An Under-Served Market: Sports Nutrition for Healthy Aging
It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…
[Infographic] The Evolving Sports Nutrition Market
The global sports nutrition market is growing. In 2019, it was worth $17 billion, and is forecast to reach $21 billion by 2023 . Growth is fueled by a widening customer base that now includes not only professional athletes and bodybuilders, but also women, older adults, casual gym-goers, and weekend warriors. Add in bicyclists and Continue reading…
Five Sports Nutrition Trends
Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…
6 Insights into the Children’s Beverage Market
According to research, children are underserved by beverage markets. How can manufacturers close this “innovation gap” in the children’s beverage market? Here are six insights into the market including ideas on how to reach this growing consumer base. 1. The global beverage market is booming and kids are becoming a focus. The global beverage Continue reading…
Top Trends For Healthy Kids Beverages
With more parents invested in their children’s diet, functional ingredients are quickly becoming a go-to source for healthy kids beverages. Why? Healthy kids beverages that offer added benefits can be a easy and accessible format for on-the-go families. The challenge? Healthy beverages can be hard to find, as many are loaded with “no-no” ingredients like Continue reading…