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Perspectivas, tendências, notícias e pesquisa. 

Nossa paixão por ajudar as pessoas a ficar bem e permanecer bem nos mantém dedicados a publicar o que há de mais recente em notícias sobre o Wellmune®, as tendências do mercado e do setor, pesquisas e informações sobre a saúde imunológica.

Five Sports Nutrition Trends

Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…

The Beverage Innovation Age Gap – How Functional Ingredients Can Close It

The global beverage market is booming. It currently has an estimated value of nearly $850 billion, with the market expected to grow by 12% and predicted to surpass $1 trillion in value by 2022. And with a large market comes opportunity for beverage innovation. The category includes carbonated soft drinks, functional beverages, sports drinks, fruit beverages Continue reading…

Dietary Supplements & Functional Foods: Blurring Lines

What’s the difference between dietary supplements vs. functional foods and beverages? Well, functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically Continue reading…

The Fast-Growing Functional Food Market

Today’s global functional food and beverage market is a fast-growing category and is valued at $253 billion. Food now stands alongside beverages and supplements as key delivery system for functional ingredients. In fact, 30% of people consume functional foods at least once per week.[1] For manufacturers, it’s important to understand the reasons why consumers turn Continue reading…

New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application

The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, an immune health ingredient, is a promising strategy for reducing the severity and impact of Continue reading…

Added Functionality in Foods

Today’s consumer is taking a hands-on approach to their health and turning to foods and beverages with added functionality to meet their individual goals. Consumers have long turned to supplements and functional beverages as a means of consuming health-enhancing ingredients, but are now utilizing foods as a key delivery system. In fact, of 85% of Continue reading…

Innovation Opportunities In Functional Beverages

Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…

What to Know about Beta Glucans for Immune Health Benefits

More consumers are looking for beta-glucan-fortified food, beverages and supplements to support their immune health. But what are the differences between beta glucans, sourced from cereal grains, mushroom and yeast? What makes a quality beta glucan? And how can it help differentiate your product? We’ve created a checklist that will answer these questions and help Continue reading…

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