WHITE PAPER: In recent years, consumers are becoming more interested, knowledgeable and ultimately more choosy about the nutritional and functional food, beverages and supplements they purchase. To build consumer trust and awareness for products with immune health benefits, it’s important to formulate with ingredients backed by solid science.

Learn more about:

  • Consumer demands and market insights in the functional food, beverage and supplement marketplace.
  • How immune health ingredients backed by clinical research can support safety, create benefit-driven messaging and ultimately differentiate your product.
  • Tips on how to evaluate immune health ingredients.

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