The global beverage market is booming. It currently has an estimated value of nearly $850 billion, with the market expected to grow by 12% and predicted to surpass $1 trillion in value by 2022. And with a large market comes opportunity for beverage innovation. The category includes carbonated soft drinks, functional beverages, sports drinks, fruit beverages Continue reading…
Insights, Trends, News, and Research.
Our passion for helping people be well and stay well keeps us dedicated to providing the latest Wellmune® news, market and industry trends, research, and immune health information.
Dietary Supplements & Functional Foods: Blurring Lines
What’s the difference between dietary supplements vs. functional foods and beverages? Well, functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically Continue reading…
The Fast-Growing Functional Food Market
Today’s global functional food and beverage market is a fast-growing category and is valued at $253 billion. Food now stands alongside beverages and supplements as key delivery system for functional ingredients. In fact, 30% of people consume functional foods at least once per week.[1] For manufacturers, it’s important to understand the reasons why consumers turn Continue reading…
New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application
The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, an immune health ingredient, is a promising strategy for reducing the severity and impact of Continue reading…
Added Functionality in Foods
Today’s consumer is taking a hands-on approach to their health and turning to foods and beverages with added functionality to meet their individual goals. Consumers have long turned to supplements and functional beverages as a means of consuming health-enhancing ingredients, but are now utilizing foods as a key delivery system. In fact, of 85% of Continue reading…
Innovation Opportunities In Functional Beverages
Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…
Meet Consumer Trends with Innovative Beverage Concepts
Today’s consumers expect more out of manufacturers when it comes to beverage innovation. Consumers want functional beverages that offer targeted nutrition. This evolved approach to health and wellness is growing the functional beverage market. In fact, the market is estimated at $256 billion globally and is expected to grow at a rate of 5.3 percent Continue reading…
4 Trends That Are Shaking Up Functional Beverages
A Coke and a smile used to be all a beverage company needed to power profits. But a funny thing happened on the way to shareholder value: consumers have recently decided that carbonated sugar water doesn’t please their palates like it once did. Why? Because drinks are no longer just about tasting good or merely Continue reading…
What to Know about Beta Glucans for Immune Health Benefits
More consumers are looking for beta-glucan-fortified food, beverages and supplements to support their immune health. But what are the differences between beta glucans, sourced from cereal grains, mushroom and yeast? What makes a quality beta glucan? And how can it help differentiate your product? We’ve created a checklist that will answer these questions and help Continue reading…
New Study with Wellmune® Shows Promise for Intestinal Barrier Function Improvements with Stressed Adults
A newly published pre-clinical study with human donors demonstrated that Wellmune®, the natural immune health ingredient available in food, beverages, and supplements, may protect intestinal barrier function in adults when faced with stress. The study also provided new insights on how the proprietary yeast beta glucan works within the human body and the immune system. Continue reading…
5 easy health hacks to keep you and your family feeling merry and bright
There is something magical about the transition from fall to winter. Despite the bare trees, the doom-and-gloom skies, and the short days, the world feels very much alive with festive tidings galore and a spirit that’s undeniably contagious. We welcome the holiday season with an unparalleled zest for life, and although stress remains, we find Continue reading…
Q&A: How Personalized Nutrition Influences Functional Foods, Beverages and Supplements
Q&A with Satya Jonnalagadda, Ph.D., MBA, RD. Personalized nutrition is on the rise and consumers are turning to products that offer health benefits targeted at their lifestyles and nutritional needs. We asked Kerry’s Director of Global Nutrition Science, Satya Jonnalagadda, Ph.D., MBA, RD, a few questions about some of the trends, challenges and science behind Continue reading…